Attentive was founded in 2022. Chris, the owner of the brand, struggled all through his life feeling like he didn't fit in. Problems with addiction, relationships, social situations, and the list goes on. After years of counselling, anger management, antidepressants, and slowly losing hope, he was diagnosed with ADHD at the age of 29.

Chris started on medication which has given him a new outlook on life. It has opened his eyes to the endless possibilities. He wants to create a positive message and show that having ADHD or any other neurodivergent condition is nothing to be ashamed of and in fact, it can be a blessing. As expressed through his clothing, he wants to show off that seeing in only black or white is not a bad thing. It gives you great strength to achieve whatever you want in life.